The masthead 'NME' stands for The New Musical
Express. It is written in big bold red writing and is snappy and easy to
remember. The masthead is situated on the top left hand side of the page which
is the first thing that the audience and readers will see. The colour red which
is the most dominant colour on the front cover connotes danger and power. The
image is a medium close up of Florence. As you can see from the image of
Florence, is looks as if she is ready and also fierce and powerful and as if
she can take anything that comes her way. It is an eager sort of pose. So by
the magazine using red and bold letters, it tells the audience that she is
ready and you should in fact pick up the magazine and read all about her. As
she is coming out of a taxi, this suggests that she is ready for the music
industry and perhaps wants to take music to a whole new level, and to watch out
for her as she may not be like your typical artist. As the background is dark
on the cover, with black and greys going on the red writing really stands out
from the main image. The white that is around the ‘NME’ makes the white of the
anchorage also stand out. The skyline also has writing about what the magazine
consists of and makes the reader want to but it even more. The image of
Florence is in front of the masthead, this makes the audience slightly forget
about the name of the magazine and just focus on the celebrity that is being
advertised. Alongside the masthead, there is a small banner which says ‘667 UK
gigs listed’ this doesn't take the audience away from the main focus however,
because it is hanging of the masthead it is another thing that the audience
will instantly see and maybe be intrigued by. As with every magazine a barcode
is used. With NME, the barcode has been turned the other way but it suits the
style of the magazine and fits in well. Moving back to the colours, I think
that red has been used as it is vibrant and it demands attention from the
readers. The target audience of this magazine is 16-24 year olds. As it has
many different themes of music, it is where the audience wants it to be. The
main genre of music is Rock, but it isn’t very strong or indie such as other magazines.
The price of this magazine is £2.30 which works well with the audience. As it
is a very glossy magazine which gives of a fun feel, it still manages to remain
professional due to the use of fonts. The pricing works well because many of
the readers and students and it is a great affordable price. The words used on
this magazine are very thorough and easy to understand. It says, ‘Florence
takes America’ this promotes success, and with the target audience being anyone
that’s in education or work, it pushes them to be successful.
NME is published by IPC media, IPC have been very
successful and has produced lots of different magazines such as What’s on TV and
Marie Claire. Across the magazine, NME.com, NME Video and the brand's live events and awards, NME reaches over 1.1 million music fans every week. NME.COM is the world's biggest standalone music site serving an intensely engaged audience of 16-24 year-olds. It draws on NME's heritage as a music authority to delight users with a mix of news, opinion and artist interviews.
Contents
Many music magazines have their
contents pages split into two pages however; NME has situated their contents on
one page. I think that this is an easy and stress free way of presenting
information. Especially because the audience is youngsters, they like to find
all their information and stories on one page rather than flicking through them
all and finding where everything is.
The masthead at the top of the page
has been kept very consistent, as it is red and white it complements the black
background. There have been three main colours used on this page which are
black red and white. Overall, has used a vibrant house style.
On the left hand side of the page,
there are regular categories of bands that are within the magazine. It is in
red writing which has been kept consistent with the other colours on the page. Main
cover lines have been used on the right hand side of the page. This makes it
easier for the audience to read and find what they want. Once again the main
colour is red and black has been used. Red has been used for the numbers and
big bold writing has been used for the main titles, once again this helps to
see what you want to read quickly. The main centre image is of The Astoria
which is a music venue as stated by the main anchorage. This is a clear
indication of what will be in the magazine. Lastly, advertising has been used
on in the black box at the bottom of the page. This clearly indicates the
reader to subscribe to the magazine and save over £45 if they like what they
read.
Double Page Spread:
The image taken here is a long shot
of Florence. It is from a distance but also shows the rest of her body. This
shows that her fans and the readers may know about her but there’s more to her
that meets the eye. The image is of her looking directly at the reader, this
shows that she wants the reader’s full attention and gives a sense of
communication between the reader and her. The big bold writing of USA dominates
the two pages, but it doesn't take the reader away from the main image.
Once again the colour scheme has
been carried on to the DPS. It still continues with red black grey and white.
The colours really suit each other and make the article worth reading. There is
minimal information on the left hand side of the page and it is set out like a
newspaper article. This shows the professionalism of the article, but the
clothes that Florence is wearing and the big black boots connote a sense of
determination and power. This tells us that Florence has broken through into
America and the music industry and is ready to tell her story. The drop cap is
in a fancy writing which suggests a girly theme. This tells us that Florence
may as well be fiery, but she still values her feminine side.
By looking at this press pack, I have decided to create a magazine that covers most of these points. The press pack tells me that the readers of NME feel that they need the magazine most of the time. I want to create a magazine that the readers feel like they need to but whenever it is released. I will make sure that I have a variety of entertainment news, of artists that they are most interested in.
The key facts of the magazine tells me that the price if £2.20 and the frequency of it is weekly. I want to make my magazine roughly the same price, but I want it to be released on a monthly basis.
So that my magazine sells more, I want to create content suitable for both male and female audiences. This way I know that it will be bought by both male and females.
No comments:
Post a Comment